And I find myself more than a little surprised to be saying this, but it looks like they're going about it exactly as I would if I was in charge up in Redmond. Nevertheless, the software giant intends to change. Perceptions that are based in reality are always the toughest ones to change. So it's imperative for Microsoft to reverse all that negative perception, a task that's far easier said than done. In case you're wondering why Microsoft's stock has essentially flat-lined for more than a decade, the reason is simple: Investors have little confidence that the company can reinvent itself. Why Apple's iPad will be a game changer Think different: Inside Apple's cult-like culture The bigger issue is that, between social networks like Facebook ( FB), LinkedIn ( LNKD) and Twitter and all the millions of applications that run on Apple ( AAPL) iOS and Google ( GOOG) Android, Microsoft's software is truly becoming less and less relevant every day that goes by. The combination of bright squares (red, green, blue, yellow) and gray lettering creates a dramatic contrast.It's not just that Macs, tablets and smartphones have become increasingly important in our lives. The logo color scheme matches the Microsoft logo palette. This typeface is as close as possible to the Frutiger lettering, created specifically for the Roissy Airport signage. The multi-part logo indicates that Microsoft 365 includes a wide variety of interconnected programs and work as one.Īll Microsoft products use the Segoe UI font, and a cloud service with office programs is no exception. This is a reference to the iconic Windows symbol in the form of a flag. The app bundle icon consists of four colored squares. The black word “Office” has been replaced with the gray word “Microsoft.” Font and Colors The polygonal shape in the logo has become a standard Windows checkbox, not curved, but flat. The rebranding concerned only the functionality and visual identification of the service. At the same time, the subscription prices remained the same. Microsoft has given its offspring a different name: Microsoft 365. In April 2020, a new round in the history of the online platform began. The inscription has acquired black color and a transformed font. The frame has become truly three-dimensional because the designers used the appropriate effects: gradient, shadows, and highlights. In 2020, the software product took on another Microsoft Office logo, created a year earlier. The service is in demand among business clients who need convenient remote work with documents on PCs and mobile devices. To access the suite of programs, you need to have a Microsoft account and pay for a subscription. Microsoft Office 365 is a cloud service that allows the use of Microsoft’s proprietary applications, in particular, SharePoint, OneNote, Outlook, PowerPoint, Excel, and Word. On the other hand, it fully complies with the corporate identity of Microsoft and all its brands. The logo looks much simpler than it could be with such advanced features. Its users can check for stylistic errors in Word, get tips from a smart assistant in PowerPoint, connect a bank account to Excel, analyze password security in Edge, monitor family members’ movements in Family Safety, instantly organize video meetings for 50 participants on Skype, and train emotional speech in Presenter Coach. After all, this subscription provides a lot more than packages with a permanent license. A simple logo with four multicolored squares does not even remotely convey the fullness of Microsoft 365.
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